AURA Personalized Hair Care launched a custom line of hair care products with the option to add one of their five signature aromas and a color-enhancing or neutralizing pigment. This booklet was added to client orders to give them an idea of what each aroma smelled like and details all the particulars on the level of personalization that have control over with each order. This booklet was also given as a gift with activation on the site when AURA went out to Venice, CA and gave away free ice cream and a pigmented hair mask in partnership with Afters Ice Cream.
Each page included a description of aroma top notes with a line about the feeling or image you get with each. Also included is a peel-back sticker with scented oils to improve the experience and an image of the ingredients. These booklets came in two versions, one for current eSalon clients (as the parent company) and another for new AURA clients. Every booklet included a 20% off your order promotional code.