Creative & UX // Sr. Copywriter // Strategist // Subscriptions

Print & Packaging

Conceal & Cover Root Powder

eSalon is a custom home hair color company, creating hair color from scratch on an individual level. They’ve created over 290K unique hair color combinations to date and have shipped over 10M orders worldwide.

Based on their high number of customers looking for 100% gray coverage, the company wanted to offer a quick and easy-to-use root coverage compact to help clients cover regrowth in between applications. This compact comes in a variety of shades based on their most popular color families and includes a snap closure, two-sided application brush, and an embedded mirror. Packaging is made with up to 30% recycled materials. Designed by the lovely women at eSalon (Annie Huxley, Gabrielle Rios, Kathryn Crowley, and Lizz Bacon) with development by Emily Manatan. Copy by Marie Mannino.

Marie Mannino