AURA Balayage Highlights

I worked very closely with the Product Development Manager Emily Manatan and brand manager Jessica Schuster on this product to concept and ideate. We also worked with designers, Gabby Rios & Annie Huxley to get the consumer instructions just right. It took a year of development and planning to get what you see here today. This is a home highlighting kit that people at home can pair with their custom temporary home hair color to give their hair that pop of color over highlighted hair. Super easy, gentle on the hair, and fun.

Copy written includes:

External and internal box, internal bleach sachet, shampoo, moisturizing mask, instructions (booklet with imagery), PDP, spec sheets, Biorius regulatory insert.