AURA Personalized Hair Care is a new brand in the custom beauty space. With the launch of their pigmented Masques and Conditioners, we wanted to offer clients a beautiful accessory they can place on their countertop that also helps with easy, mess-free application. Every product is made with recycled materials.
The front of the packaging has clear messaging on the name of the product that connects to company-wide messaging of enhancing or bringing magic to clients mirror moments, in addition to the materials used to make it (printed on recycled stock). The backside of these hair clips details use for clients with their AURA pigmented Masques and where they can go to review tutorials, etc on the company blog ‘The Looking Glass.’