Creative & UX // Sr. Copywriter // Strategist // Subscriptions

Print & Packaging

eSalon x CancerCare Branded Shipper

eSalon has partnered with CancerCare for the last 8 years. This year (2020), we wanted to share the beauty of that partnership with our clients and dedicate all hair color orders to Breast Cancer Awareness by donating a portion of our proceeds to CancerCare. I worked with our designers to craft copy around this passion project of ours, to not only tell them that their purchase has made an impact but that we encourage them to share it on social using the hashtag #CarewithColor. The design features an infinity heart in a signature pink, dedicated to Breast Cancer Awareness, symbolizing our connection from client to company and back. We’re here for our colorful community and do our best to communicate this on a personal level.